Rhonda Lauritzen is a professional biographer with multiple published books and a regular speaker at conferences. She has an MBA from the University of Utah, served as as CEO of her family’s and a state college VP. Her writing journey began with her parents’ family business saga, and in 2016, she founded Evalogue.Life. Since then, Rhonda has been hired to tell the stories of families, buildings, and cities. Her two most recent books were traditionally published in late 2024: A Child in Berlin by Post Hill Press, and Creative Insecurity: Lean Into the Unknown and Unleash Your Inner Misfit by Simon & Schuster. She believes that when you tell your story, it changes the ending.
 

Geographic Specialities
The Intermountain West, Utah, Ogden, The Ogden Valley, The Sanpete Valley of Utah (Ephraim, Spring City, Manti). Especially places within the Mormon Pioneer footprint

Testimonials
"To Rhonda Lauritzen, of Evalogue.Life, writing coach, and mentor: Without your loving guidance this book would not have been written." Acknowledgement published by Rob A. Gentile, in his #1 bestselling book Quarks of Light, a near-death experience. 

"I can't say Rhonda's name without smiling because she has a perpetual smile on her face. Every time you see her, she's grinning...I feel like when you're dating, typically, you really have a good relationship with someone if you feel better about yourself when you're with them. And that's the way I am with Rhonda. I feel better about who I am because I'm in her midst. And she is so energizing in terms of all of the enthusiasm that she projects....She's a joy to work with." James M. Sweeney, co-author Creative Insecurity

"Thank you for gifting us with your presence in helping us record our family stories, traditions and history. Our children always ask what gifts they might choose for holidays, birthdays, etc. Our son found one of the best presents ever." - Michelle Thorpe, Ogden Utah

"Rhonda must be my best friend now. If you would like your story written, this is the lady because she is wonderful. Thank you so much, Rhonda." - Norma Kier speaking on the night of her book release party for her life story entitled, Remember When, co-written with Rhonda Lauritzen.

"One of the best things I ever did was have you record my dad." - Michael Judkins, interviewing client

"I have loved your classes. They have changed my life. I now feel inspired to share with others." - VerDene Whitaker

Best class I attended at RootsTech." - Craig, 2020

"Your class was a delightful learning experience. It was nice to realize that a few well-told stories of the most impactful lessons of your life are enough to pass on to posterity. Thanks again for your inspiration."  Nina, student

"For a number of years, my dream was to document my life. Last May, I engaged a very talented journalist, Rhonda Lauritzen, to help me accomplish my dream. We spent numerous hours together while I was telling her stories and recounting my 77 years. She kept my nose to the grindstone with homework assignments including answers to her many questions. Plus, during our sessions she was recording my voice while typing away on her laptop. The transcriptions and notes amounted to 176 pages of material. To say I am pleased, happy, and grateful are understatements. I now have a book which has been given to my two daughters. My final comment regarding the production of this book: My dream has been realized and I want to thank all those who made it possible. If I died tomorrow, I'd have no regrets." David Young, life story book client
 

Additional specialities or search keywords
Biographies, ghostwriting, family business legacy expert, Mormon pioneer history

Publications/Media
Traditionally published books: A Child in Berlin: The Poignant Story of Heidi Posnien and Her Mother During The Fall of Germany. (Post Hill Press) Creative Insecurity: Lean Into the Unknown and Unleash Your Inner Misfit. (Post Hill Press, distributed by Simon & Schuster)

Featured on: NPR's Morning Edition and All Things Considered, CBN News, The 700 Club, Talk Radio Europe, and on television, radio, and podcasts worldwide. Read more here: http://evalogue.life/news/

Published in: APG Quarterly; Family Tree Magazine; State of Utah history website (history.utah.gov); Utah Humanities; Evalogue.Life blog; LDS Living Magazine; GranaryArts ; Ogdenstockyard.org; Standard Examiner; NUBiz, and industry publications from previous career. 

Self-published books: Every Essential Element; Remember When (the Jim and Norma Kier story); and many privately commissioned biographies.
 

Lectures
RootsTech (2018-2025), Keynote talks for Preservation Utah.org, Snow College Heritage Festival, for the Larry H. Miller Group, and more. State of Utah's annual history conference. Legacy Family Tree Webinars. Family Tree Magazine. 

Regularly teaches topics on how to do oral history and write biographies, family history stories and memoirs.

Leads a professional mentoring group for people with life story businesses. 

Repositories
Family History Library, Church History Library, Weber State University Stewart Library Special Collections, Ogden Utah's Union Station Special Collections, University of Utah Special Collections, Weber County Land Records

Research Time Periods

• 21st Century
• 20th Century
• 19th Century

Languages
English

Honorifics/Credentials
MBA

Certificates
Graduate paralegal certificate

Degrees
Master of Business Administration (Marketing and Entrepreneurship) from the University of Utah and a graduate paralegal certificate from the University of San Diego. Undergraduate degree in human resource management from Weber State University. Selected as the outstanding graduate in major at Weber State.